About Us

About Us Our brands Our heritage Our future Suppliers & export

Here at Rosewood, we’ve been keeping dogs, cats, birds, rabbits, hamsters, fish – in fact all sorts of pets – happy for over half a century. That means sourcing and making top quality, great value products for retailers like you.

We know that your customers regard their pets not as animals, but as part of the family. We do, too. That’s how it should be. They’re pet parents, not just owners. That’s why we put so much effort into providing the very best, at the very best prices. From toys to treats to collars to bedding, our range is unsurpassed. We look for great ideas and top quality – and where we can’t find it, we develop our own!

Rosewood in a nutshell

Rosewood sources, produces and distributes pet accessories, pet treats and an exciting range of related products for pets and the people who love them. But that’s only part of the story. We also design and develop our own pet care products to get tails wagging, keep kitties sitting pretty, and help birds, small furries and fish enjoy happier, healthier lives.

It’s all about giving your customers the products they need to best care for their fur (and feather) babies!

Passionate about pets

We’re passionate about giving you the kind of products you want to sell – and giving your customers the kind of products they want to buy. That’s because happy suppliers mean happy and loyal customers, and that means happy and healthy pets. That’s why Rosewood is more than just a product thing. It’s even more than just a business thing. It really is a pet thing!

Our brands

About Us Our brands Our heritage Our future Suppliers & export

Rosewood brands

they’re worth barking about!

Here at Rosewood, we’re all about helping you supply the very best to your customers. Our selection of own-brand products, exclusive distributor brands, and brand partnerships means you get guaranteed best-sellers and up-and-coming new ideas to catch eyes and get tails wagging.

Rosewood own-brands

We’re always on the hunt for the best brands in pet care. So when we can’t find the choice, quality or value your customers deserve, we make it – only the best for Rosewood’s furry and feathered friends!

Rosewood own-brands are available across our dog, cat and small animals ranges.

The Rosewood own brand range for dogs includes: Our 40 Winks collection of beds, which are perfect for snuggly snoozes; designer togs for dogs include the super-popular Wag ‘n’ Walk range; Rosewood Reflective for safer night-time walkies; and our surprisingly affordable Luxury Leather range is said to be the mutt’s! Soft Protection Salon helps keep coats in beautiful condition, while the BioSafe toy range is the healthier way to play – clever BioCote technology which prevents the growth and survival of microbes so toys last longer, smell better and are safer for pets and people.

Range of Dog and Cat treats which include Naturals Eats and Daily Eats.

Our cat brands include the very popular Jolly Moggy, Jolly Moggy Natural toys, while the Catwalk Collection of scratching posts has been described ‘the sofa’s best friend’!

For small furries and birds, our own brand range extends to Naturals treats and Natural Meadow Menu - perfect for healthy tummies.

Exclusive distributor brands

As well as our popular own brand ranges, we’re an exclusive distributor for Starmark, L’Chic, Pet Gear, Aromadog, tufflove, MP Bergamo, Sydeco and Blue Ribbon.

Distributor brands

To make your life easier, we also offer a comprehensive selection of standard distributor brands, including Nina Ottosson, Outward Hound, Flexi and Evolution Aqua.

The best way to discover the full range is to browse the online catalogue.

Our heritage

About Us Our brands Our heritage Our future Suppliers & export

Walkies down memory lane.

Here at Rosewood, we’ve got pedigree when it comes to making pets and their people happy. It all started right back in 1960, when three animal-loving friends realised that petshops UK-wide needed a hand fetching spot on products…

Rosewood takes its name from one of our founders: Rose Wood. Together with her husband Eric and partner Harry Irving, they spotted the need for better pet products, and got stuck in.

In 1980 Rosewood moved offices and warehouse to Broseley – this pretty Shropshire village was home for over 35 years. As time has passed, our passion for pets and our client base has seen our network grow with some unexpected twists and turns along the way.

Stormy weather in 2005 saw a shipping container with Rosewood products being lost overboard –60,000 Mister Twister, Chubleez and Jolly Moggy Christmas toys were lost at sea, only to wash up all over the Sussex and Isle of Wight coastlines. We heard they made great stocking fillers!

We’ve also developed many products but a highlight has to be the Snuggles small animal bedding range. It’s been a real hit with small animals, their ‘parents’… and unexpectedly, wildlife centres too! Beds from the range have provided comfy nests for red squirrel babies that were bred as part of a reintroduction programme in Scotland since 2006.

More recently, the biggest developments have been to do with our brand and move to Hortonwood, Telford location.  A new look, a new logo and a new line – “it’s a pet thing!” – sum up how we feel about our retailers, their customers, and most importantly, the VIPets we serve.

Our future

About Us Our brands Our heritage Our future Suppliers & export

What we’re looking forward to

What’s around the corner? We’re as excited about the future as your dog is when the lead comes out at walkies time. New product development, new brands, and more great products becoming available to more pets across the UK – and beyond.

It’s come as no surprise that the demand for brilliant pet products has been rising steadily. As pet parents ourselves, we know that as quality, choice and information about welfare improves, so do consumers’ standards and demands. That’s why we’re constantly on the lookout for new and better, both in the brands to partner with, and the opportunities we discover to create innovative new products.

Look forwards, the future offers many possibilities, but we can be certain of the promises we make our stockists and our suppliers.

We promise our stockists:

Innovation as we develop our own brands and products. Top quality, global product sourcing and design. A broad (but well curated) range of products – with six monthly updates. Customer focused service, always. Great value for money. A fast, reliable delivery service to over 60 countries worldwide.

We promise our suppliers:

An honest, open and ethical relationship. True partnership, commitment and support to help you grow. A passion for innovative products that improve pets’ lives.

Suppliers & export

About Us Our brands Our heritage Our future Suppliers & export

Got a pet thing too? Join our suppliers

Think you’ve developed the product to turn Grumpy Cat’s frown upside down? Developed a toy to drive dogs barking with delight? Don’t waste a moment – tell us all about it! We’re always keen to meet potential suppliers with bright ideas and a shared passion for pets.

Rosewood around the globe

Rosewood now exports to over 60 countries across Europe, the USA, Australasia and the Pan Pacific. Choose us, and know you’ll choose from a hand-picked selection of the best products the world has to offer. As well as saving time on sourcing the very best, we take the hassle out of delivery too – with a range of options including ex-UK and direct from our factories and suppliers.

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