Rosewood and Battersea team up to launch new treat range
Rosewood Pet Products has long been a big name in the UK pet industry, especially when it comes to small animal accessories, plus a huge range of toys, treats, and must-haves for cats and dogs. Alongside that, the business has built a strong reputation as a go-to licensing partner, working successfully with brands like Joules, Morris & Co., and Battersea Dogs & Cats Home.
Now, with new MD Chris Brough steering the ship, Rosewood has its eyes firmly set on strengthening and expanding its licensing partnerships as part of its 2026 growth plans.
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Willie, the English Bull Terrier, cared for by Battersea enjoying a Battersea lick mat.
The company’s design know-how, sourcing expertise, and unrivalled sales channels have already helped it turn collaborations into retail hits. Joules and Morris & Co. are great examples. Both partnerships have produced stylish, functional pet collections that feel true to each brand while still offering pet owners something genuinely useful and appealing. These ranges are now firmly established in the market, showing Rosewood’s knack for blending creativity with commercial success.
But the partnership that’s really turning heads right now is Battersea. After launching a successful range of toys under the Battersea name, Rosewood is previewing its brand-new treat range for dogs and cats developed in unison with the Battersea team. The line includes three tasty, nutritious dog treats and two carefully formulated cat treats, all designed with pets’ wellbeing front and centre.
Not only does the Battersea range boost Rosewood’s growing licensed portfolio, but it also offers something with real purpose. Ten percent of every purchase goes back to Battersea, helping to support Battersea’s vital work. It’s the kind of feel-good factor that today’s pet owners love: treating their companions while giving back to a cause that matters.
Dipsy, a kitten cared for by Battersea, comforted with a Battersea snuffle pie and scratch mat.
With the Battersea treats hitting the market, Rosewood continues to show why it’s seen as one of the most forward-thinking players in the industry – combining trust, innovation, and consumer demand to deliver products that truly make a difference to pets and their owners.
The new Rosewood Battersea treats can be seen and pre-ordered at PATS by visiting the NEC, Birmingham, stand D49 between 28th – 30th September.
Rosewood are happy to confirm, both animals in our images have now been successfully rehomed by Battersea into loving homes.
