Rosewood Pet Products – Big Ambitions, Big Heart
Since 1960, Rosewood Pet Products has been quietly shaping the pet industry. The Midlands-based company has always been driven by a passion to create and distribute innovative treats, toys, accessories and bedding for dogs, cats, and small animals. What may surprise many is just how far-reaching their customer base and product portfolio have become.
This September, Rosewood will be exhibiting at PATS, the UK’s leading pet industry show, now taking place at the NEC for the first time. For Rosewood, PATS is more than a presence, it’s a statement of intent. With ambitious growth plans, the business is building on its strong team, solid routes to market, and reputation for quality and design excellence.
The start of 2025 marked the appointment of Chris Brough as the new Managing Director. Formerly Grocery Sales Director at Butcher’s Pet Care, Chris has joined to accelerate growth in the Rosewood brand as well as further developing the premium brand licensing strategy. Rosewood has already delivered successful collaborations with premium names like Joules and Morris & Co., as well as charitable partnerships with Battersea, creating stylish, high quality and practical collections of dog beds, apparel, and toys that blend design flair with everyday pet care.
Excitingly, 2025 will see an expansion of the partnership with Battersea. Rosewood is already Battersea’s biggest partner, donating 10% of its turnover to the charity through selling many toys and accessories for dogs and cats. And from October, Rosewood will add a range of 3 dog and 2 cat treats to the lineup, which will be available to pre-order at PATS.
Visitors to PATS will also see another milestone, Rosewood’s appointment as the sole UK distributor of Nylabone, the world-leading brand of durable chew toys and bones. This addition strengthens Rosewood’s position as a trusted supplier of innovative, high-quality products for retailers and pet owners alike.
At the show, visitors to stand D49 will not only see the latest Nylabone, Joules and Battersea ranges, but also an array of fresh innovations. Highlights include the introduction of Morris & Co. dog apparel, bold and colourful Rosewood Dopamine Décor bedding range, inspired by home interiors moving towards brighter design, a new selection of Rosewood cat and dog treats, plus exciting additions in small animal and wild bird.
With heritage, innovation, and heart at its core, Rosewood is ready for its next chapter. Visit the team at the NEC from 28th–30th September for exclusive show offers and an inspiring look at one of the most influential names in the pet trade.
