Rosewood Pet Products Unveils Strategic Vision for 2026: Innovation, Partnerships, and Growth
Rosewood Pet Products, a trusted name in the pet care sector for more than 60 years, is setting its sights firmly on the future with an ambitious growth strategy for 2026. Under the leadership of Managing Director Chris Brough, who joined the business in early 2025, the company is accelerating its expansion in the UK and international markets while further strengthening its licensing and brand collaboration programmes.
Founded in 1960 by three pet enthusiasts, Rosewood has grown from a family-led supplier of accessories into a leading multi-category pet product business. Today, its diverse portfolio spans dog, cat, small animal, wild bird, and aquatics, with products ranging from treats and toys to bedding, accessories, and lifestyle ranges.
“Rosewood has a strong heritage of innovation and trusted partnerships,” said Chris Brough, Managing Director. “As we look ahead to 2026, our focus is clear: to enrich the lives of pets and their owners through high-quality, design-led products while supporting our retail partners with compelling ranges that drive sales.”
Expanding Brand Portfolio
Rosewood plans to grow its core Rosewood brand in the dog and cat sector, building on the success of its Rosewood Naturals collection, the UK’s number one small animal treats range.
Alongside its in-house products, Rosewood develops and distributes products under several well-known names, including Nylabone, Yeowww, Joules, Morris & Co., and Battersea Dogs & Cats Home.
Collaborations remain a growth driver, with lifestyle partnerships such as Joules and Morris & Co. delivering stylish, practical ranges of pet beds, apparel, and toys that resonate strongly with consumers. The company’s ongoing partnership with Battersea also underscores Rosewood’s commitment to giving back, with 10% of all sales from the Battersea range donated directly to the charity.
The recent addition of Nylabone, the world’s leading dog chew brand, marks another major milestone for Rosewood. Backed by strong brand recognition and Rosewood’s established trade network, the company anticipates significant growth in this category.
Retailer Support and Trade Engagement
Rosewood is committed to building long-term, collaborative relationships with retailers. This includes offering an extensive and regularly refreshed product range, competitive margins, promotional support, and in-store solutions such as shelf-edge displays and FSDUs.
The company will be exhibiting at PATS at the NEC (Stand D49, 28–30 September), where it will showcase its latest innovations.
“Rosewood has always been about more than just products – it’s about enriching lives,” added Brough. “In 2026, we’ll continue to combine design expertise with meaningful partnerships to deliver ranges that inspire confidence for retailers and joy for pets and their owners.”
