Rosewood takes a bite out of pet treats with six new ranges
As Rosewood Pet Products prepares for growth, they have this month announced expansion into the pet treats market with the launch of six new innovative and healthy treat ranges for cats and dogs.
The pet treats market has experienced significant and consistent growth in recent years. In 2015, 91 tonnes of dog treats were produced and the market valued at £410m, whilst the cat treat market was valued at £120m*.
With responsible pet parenting at the core of Rosewood’s values, the company has identified this exciting opportunity for growth in a bid to further encourage a healthy lifestyle for cats and dogs of all sizes, breeds and ages.
For dogs, this latest expansion features the following new additions:
- Natural Nosh: Made from the finest cuts of 100% meat and a rich source of protein.
- Natural Nosh Plus: All the benefits of Natural Nosh but with added supplements and superfoods, such as spinach, kale, sweet potato, pumpkin and carrot, for health-conscious and sensible pet parenting.
- Dr Dental: Featuring dental sticks, brushes and log bones that are specially designed to maintain healthy teeth and bones.
- Leaps and Bounds: This range has something for every age, size and breed - from grain-free training treats to dog safe chocolate and hot dogs made with 91% meat.
- Tail Twisters: Rawhide dog treats made from real chicken breast meat.
- Grillhouse: Low fat, high protein, rawhide treats that look like they’ve come straight off the BBQ!
The new treats also caters for cats, with feline-friendly products announced in the following ranges:
- Natural Nosh: Made from the finest cuts of 100% meat and a rich source of protein.
- Leaps and Bounds: Vitamin-enriched treats, designed to help boost the immune system and for strong, healthy bones
Bev Panter, Marketing Director at Rosewood Pet Products, commented: “The decision to expand our treats offering is a strategic one. We believe it will lead to business growth, as we know that there’s an increasing demand for healthy treats from our customers, who trust the Rosewood brand and associate it with quality.
“As consumers become more health conscious, they’re beginning to scrutinize their pet’s diet as well. Human food can actually be quite toxic for pets, which is why we’ve created these new treats for cats and dogs that not only use real meat but also combine a variety of healthy ingredients to satisfy a pet owner’s desire to make their pet happy and provide them with the best treats, whilst encouraging healthy choices and appropriate use of treats in a pet’s diet.”
The new range is available in all major retailers and online. For more information visit www.rosewoodpet.com or follow @rosewoodpet on Twitter or Facebook.
*Figures from pfma.org.uk/marketdata
ENDS
Media Contacts: Please contact Jaselyn Melling at Truth PR jaselyn@truth-pr.co.uk or Sophie Flint sophie@truth-pr.co.uk, 0161 238 9820.
Notes to Editors
Founded over 55 years ago, Rosewood Pet Products design, source, produce and distribute products, food and accessories for pets and wild birds. Based in Shropshire, its products are sold throughout the world, primarily in pet shops and other specialty stores. It also supplies ranges for a number of major retailers, online retailers and grocery stores.
Environmentally and ethically conscious, Rosewood’s commitment to providing quality and value to ‘Pet Parents’ of dogs, cats, small furry animals, pet birds, wild birds and aquatics, has given it a reputation for excellence. With a genuine love of animals and concern for their health and happiness, the company attributes much of its success to customer service, product innovation and true passion.
